Skift is a B2B medium for the travel industry that was launched in 2012. Skift offers journalistic content, data and services for both the tourism industry and business travel. After Skift initially raised high expectations among early investors and burned through their start-up financing, the founders Rafat Ali and Jason Clampet decided in 2014 to take a slower, less financially demanding ...

Mainly under the radar screen, the Austrian daily newspaper The Standard has been experimenting with voluntary payments since mid-2019.

pv digest regularly reports on individual cases of media that generate considerable revenues in the reader market by asking for subscriptions/memberships/one-off payments without denying access to content to non-payers.