Smarticle offers publishers who want to take their online subscription business to the next level an exciting all-in-one subscription shop solution. The name says it all. The platform offers everything a publisher needs for online sales, processes are kept simple and costs are kept low through smart automation.

Mainly under the radar screen, the Austrian daily newspaper The Standard has been experimenting with voluntary payments since mid-2019.

Monetizing your content, particularly from reader revenue, is an inevitable reality for most publishers today. The diminishing revenue from advertising forces publishers to supplement monetization by selling content to their readers. But for most, it’s not as simple as just putting up a hard paywall. It’s much more complicated than that and there are many ever-changing factors to consider. So how ...

Pricing is a big part of deciding what offers suit your audience and bringing in the most revenue for your business. Testing different price points and offers is always a good idea, because everyone’s business is different. Getting started, however, can also be overwhelming because of all of the variables that can impact your success and all the different ways you can structure your offers: ...

pv digest is one of Germany’s best sources for in-depth research on media distribution, payment models and paid content. Managing directors, sales managers, reader market managers and product managers in German publishing houses all rely on Markus Schöberl's regular analyses and assessments.

There are various ways of engaging audiences through your content, from getting them to visit and browse your website, to actually making a purchase, and so much in between. There are also multiple reasons why engagement is important not only in the beginning of your relationship with the reader but also after they complete a transaction.

TL;DR: Users already spend their media budget on multiple subscriptions, including streaming services like Netflix, Spotify etc., as well as some news publications. But they don’t want more of the latter. The industry now runs the risk of embracing a zero-sum game where, for one publisher to win, every other publisher must lose. Rather than rely solely on subscriptions, the revenues of which just ...

To those who work in the media world, more specifically the local media world, it’s no secret that the industry is struggling to make the shift to digital and away from ads. Financially, many local media organizations have seen a downturn in recent years. However, the audience’s perception of the industry’s well-being is quite different. In fact, according to a recent report from the Pew Research ...

Here we explore what local publishers are doing to understand and reach their audience, the opportunities community trust offers them, and how they can translate this into various paid-for models to better suit their readers.