The digital transformation of media as well as the shift away from advertising as a sustainable revenue source is forcing media outlets, especially local media, to explore innovative solutions that will help generate audience revenue online. Here you will find a collection of content relevant to the transformation taking place in local media today.
Find out how LaterPay can help you get ahead of the shifting trends in local media consumption and user preferences.
Micropayments in publishing are not a brand new concept - in fact they were the norm in the physical world with readers buying single copies of newspapers and magazines without a commitment of a subscription. It has, however, been a challenge to apply this practice in the digital world due to the proportionally high processing cost associated with digital micropayments.
Find out how a local publisher kick-started generating direct revenue from its readers to address declining advertising revenues and transitioned from print to digital.
Scarcity of content, a loyal reader base, and relevance are not challenges plaguing local news media. Local news is sought out precisely because it is close to their audience’s life, expanding into local politics, sports, etc.
The ad model is still broken, the 'pivot to readers' is incomplete, and conditions are right for business model experimentation. Find out how far we've come, the challenges and what's next for content monetization.
Publishers are constantly looking for new ways to generate revenue while also producing quality content for their consumers in an ever-evolving media and advertising landscape. The rise of podcasts presents a unique and advantageous opportunity for publishers to do just that with a relatively new medium that consumers can’t get enough of. But how exactly do publishers capitalize—and more importantly, monetize—its newfound popularity?
Ever wonder what happened to the daily newspaper and why there's no such concept in the digital world? What about the parts of your audience unwilling to commit to a subscription? LaterPay enables you to offer flexible options your audience will appreciate, like:
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